Continue The Momentum
Cheers to Our Parks is back with even bigger goals and deeper community impact! After our campaign launch in 2024 surpassed our two-year goal in just six months, Molson Coors, in partnership with Milwaukee Parks Foundation and Milwaukee County Parks, has officially launched a new goal of $1.25 million.
Thanks to a generous challenge from The Helmerich Trust, every dollar counts more than ever. When the community raises $100,000, the Trust will unlock a $100,000 matching gift, bringing us $200,000 closer to our $1.25 million goal. Your support, big or small, helps bring this vision to life.
Take the Park Champion Pledge
2024-2025 Impact Report
Cheers to making a difference!
Funds from Cheers to Our Parks have enabled Milwaukee Parks Foundation to support projects such as a basketball court renovation, trail improvements, tree planting, additional picnic tables, programming, and activation throughout Milwaukee County Parks. We will continue to put your generosity to work with many park improvement projects on the horizon. Interested in continuing the momentum?
%
We have secured $848,551 of our $1.25 million goal!
significant investment in parks
Since the launch of the Cheers to our Parks campaign, partners have raised more than $772,697 for parks.
This includes support from 12 major donors who have contributed $701,250 plus gifts from a broad base of 259 supporters, many of whom are new givers to MPF. Thanks to Cheers, support for MPF has grown broadly while also deepening with our core partners.
To date, funds have been invested in both park infrastructure projects and vital park programming.
$150,000 invested in two pocket play areas in Tiefenthaler Park
including an exercise zone and a musical instrument area for families and individuals. This project will break ground in 2026.
$15,000 in bleachers and beautification
surrounding newly renovated Meaux Park basketball courts
$25,000 invested in tree planting system-wide
supporting MCP’s ability to plant more than 3,000 trees across 2024-25.
$45,000 in trail maintenance and improvements
focused in McGovern Park, but also throughout our park system
$60,000 in funds to support vital programming, including:
Support for a music in the park series in Walker Square Park
Funds to support community-led activation and programming in Tiefenthaler Park through the “Bring Back the Village” initiative
Additional community-centered park programming such as the summer sound bath series, walk in the park, outdoorsy triathlon, aquatics/pool event support, and other engagement initiatives.
THE NUMBERS
$500M
Deferred maintenance needs across the Milwaukee County Parks system in 2022.
Milwaukee County Parks had a backlog of deferred maintenance projects that would collectively cost $500 million.
1,060
Fewer full-time employees today than 1980
In the early ’80s, the Milwaukee County Parks were cared for by 1,300 full-time employees, but decades of budget cuts have led to a vast reduction in staff – now just 301 full-time team members.
$2.00
Monthly tax per Milwaukee County resident this year funding the parks
Milwaukee County residents contribute an average of $2.00 per month in taxes to support the parks. That $24.00 per resident each year equates to about $0.15 per year per park.
15,257
Acres of land owned by parks.
Our 301 hard-working, full-time staff manage over 15,000 acres of land – that’s the equivalent of each staff member maintaining over 40 Lambeau Fields on their own.
BECOMING A PARK CHAMPION
Continue your support of Cheers to Our Park by becoming a park champion. By taking the pledge, you are directly contributing to the ongoing care and enhancement of our beloved Milwaukee County Parks System, ensuring they remain accessible and enjoyable for all.
First, Take the Pledge!
Sign up to take the pledge. By signing the pledge, you make a commitment to our parks.
We will stay in touch with you for updates on the campaign, discount codes for gear, events happening in our parks, and more!
Take the Park Champion Pledge
As a park champion, I commit to completing 3 of the 5 actions below.
Donate
in celebration of Cheers to Our Parks!
Visit
a Milwaukee County Park or beer garden
Engage
with Cheers to our Parks events and volunteer opportunities
Share
the Park Champion Badge and your park “why” on social media
Support
Cheers to our Parks with wearable gear
UPCOMING EVENTS
No upcoming events at this time.
Thank you to our supporters!
Cheers to our parks in the News
- Parks Foundation, Molson Coors Raising $500,000 For Parks – Urban Milwaukee
- Molson Coors launches fundraising campaign for Milwaukee County Parks – 620WTMJ
- Beer garden at South Shore Terrace opens for the season – CBS58
- Milwaukee County Parks, Molson Coors team up for fundraising campaign – FOX6
- Molson Coors announces fundraiser for Milwaukee County Parks – WTMJ4
- Molson Coors’ Cheers to Our Parks launches initiative to support County Parks – OnMilwaukee

