In 2019, the Milwaukee Parks Foundation (MPF) Board of Directors embarked on a strategic plan to define the mission and direction of our work. After 420+ conversations with residents across 7 months, and the help of P3 Development Group, MPF established our first fundraising and grantmaking strategy: Seeds & Sprouts. The Seeds & Sprouts strategy tackles challenges throughout our County Parks System on a long-term (seeds) and short-term (sprouts) level. This strategy advances our mission and vision to collectively steward a thriving parks system that benefits all.

All grants and investments are made to primarily benefit Parks in areas that have seen disinvestment. Milwaukee Parks Foundation utilizes Milwaukee County Parks Equity Index to guide our decision-making.

Seeds investments contribute to the long-term sustainability of our County Parks System. By investing in system-wide solutions, MPF plants seeds for a parks system that can be enjoyed for years to come. The 2023 Focus Areas for these investments include youth enrichment, capital projects, and environmental sustainability & justice.